DIRECT MAIL
Direct mail allows us to target specific voters at their home. While not all voters will have access to the internet daily to be served digital ads, every voter has a mailbox. Targeting for direct mail allows us to segment universes by specific demographic and historical factors to serve tailored messages to each audience at a one to one match rate. We use databases like L2 and VAN to ensure that our universes and targeting strategies reach persuadable voters and mobilize core support audiences, and we oversee the entire process from design to printing and mailing, ensuring that your message reaches the right voter at the right time.
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DESIGN
We work with our in-house design team to ensure that each mail piece is consistent with your brand. Rather than using standardized templates for each mail piece, your team of consultants writes copy individually tailored to your race and core message, ensuring voters understand your campaign and who you are.
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TARGETING
Direct Mail allows us to segment voters to reach core demographics with tailored messages that resonate with each audience. Our team will work with your campaign to figure out who these demographic groups are and will build your audiences with your specific campaign needs in mind.
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PRINTING
We work directly with union print shops to manage and oversee the production, printing, inkjetting, and shipping of each mail piece, ensuring that every piece drops on schedule and arrives at the post office and ultimately in mail boxes in a timely manner.
